https://www.youtube.com/watch?v=2S1ApK3B8nY
- Clarity: The pitch should be easy to understand and avoid confusion.
- Authority: The pitcher needs to demonstrate credibility through their background, data, or mentors.
- Problem/Solution: The pitch must clearly define a problem and present an insight or solution.
- Why: The pitcher needs to communicate their personal investment and passion for the venture.
- Opportunity: The bigger potential for those involved should be highlighted.
- Next Steps: The pitch needs to clearly state what action should be taken next.
- Emotion/Essence: The pitch should aim to leave a lasting impression based on a specific feeling or essence that makes the pitcher memorable.