When posting on LinkedIn you should ‘arrive late and leave early’. This means dive deep into the subject, giving just enough value but leave the reader wanting more. Here’s what a BOLD LinkedIn post structure typically looks like:

1. Hook in the First Line

The first sentence should stop the scroll. It should be BOLD surprising, or ask a thought-provoking question.

Examples:

“Leadership Development is important.” (Boring)

“Most leadership programs are WRONG, and it’s costing companies millions.” (Intriguing)

“Would you invest in a leadership program if it meant you doubled your revenue increased retention by 70%?” (Engagement-driven)

(add in a stat about how likely someone will stay in a company when they feel developed/invested in) (Gartner, Glassdoor, Accenture)

2. Keep It Short & Structured

• Use short sentences and line breaks for easy reading.
• Stick to 3-5 key points instead of a long, dense paragraph.

3. Provide Real Value

• Share insights, personal stories, or hard-hitting data

Examples:

"I used to believe X… but then I learned Y."

"Here’s a hiring mistake I see all the time, and how to fix it."

"3 quick ways to improve your technical hiring process.

4. End with a Call to Action (CTA)

• This helps with engagement and provokes a conversation, which is what the algorithm wants